Robert Boute (Assistant Professor of Operations Management) and Deva Rangarajan (Associate Professor of Marketing) are currently working on issues that organizations face in meeting the complex demands of customers in today’s hypercompetitive marketplace. They are looking for alumni to fill out a questionnaire.
In particular, both professors are focusing on the level of integration that exists in organizations between the customer facing sales force and the other functions that are involved in delivering the product/service to the customer. They suggest that higher levels of integration between the sales force and the operations functions is likely to result in better meeting both customer expectation and organizational goals.
Should you wish to participate in this questionnaire, please click on this link!
In case, you wish your responses to be anonymous, please disregard the field in the survey that asks for your name, but please do mention the name of your organization.
In case you have any specific questions, please contact: