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Welcome on the Vlerick Alumni site, login for complete access. | 30/07/2010

Vlerick Alumni Events Calendar

Vlerick Informeel: Pricing in times of economic crisis

place & time
de Met Grote Markt 7 1800 Vilvoorde Belgium	Wednesday 25/02/2009 18:30

Introduction

Companies face many barriers to sell their products & services at a higher price. Especially in times of economic crisis, pricing becomes a key issue.

Keynote speaker(s)

Prof. Dr. Deva Rangarajan (Vlerick Leuven Gent Management School): "Theoretical framework"

François Delvaux (The House of Marketing): "Pricing in times of economic crisis"

Kurt Boons (Belgian Post International): "Case study Belgian Post International"

Extra information

Gaining pricing experience enables a marketer to activate one of the most powerful and strategic marketing lever. The experts we invited are:

Prof. Dr. Deva Rangarajan (Vlerick Leuven Gent Management School): "Theoretical framework";
François Delvaux (The House of Marketing): "Pricing in times of economic crisis" and
Kurt Boons (Belgian Post International): "Case study Belgian Post International".

They will share their pricing expertise on Wednesday 25/02/2009 at the Vlerick Informeel.

Organised by:

Language: EN

Catering: Reception

Entrance:

Free for Vlerick Alumni members - 30 EUR for non-Vlerick Alumni members.

Amount to be transferred to account 390-0961565-59.

Reservation:

email: info@vlerickalumni.com

Info: Grégory Delens
(M3 - 2006)

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